I let an AI build my website. Here's what happened.

Damian’s take

Why I killed my WordPress site

I had a WordPress site. It worked, but I never loved it. Updating it felt like a chore, the theme was heavy, and every time I wanted to change something small I ended up fighting with plugins.

So I decided to rebuild it. But instead of hiring a developer or spending weeks learning a new framework myself, I tried something different. I gave the job to my AI assistant. I call him HAL.

The brief

The idea was simple. I know what I want to say and who I’m talking to. HAL knows how to write code. Let’s see if we can meet in the middle.

I picked Astro because I wanted something static, fast, and easy to deploy. Tailwind because I didn’t want to write CSS from scratch. And I wanted it bilingual from day one because some of my clients speak English.

I gave HAL a plan. Dark design, bold typography, bilingual, here are my services, here are my projects. Go.

20 minutes later: a working site with fake content

What happened next was interesting. HAL delivered a working site in maybe 20 minutes. Full layout, navigation, all pages, language switcher, contact form. It looked good. Really good, actually.

But then I looked at the content.

HAL had invented things. Stats I never published. Projects I never worked on. An email address that wasn’t mine. The whole “best hardware PM consultancy in Poland” headline that I never wrote or claimed.

The code was solid. The content was fiction.

The fix

I told him to go check the real website. Read every page. Come back with corrections. And he did. The second pass was much better. Real projects, real services, real contact info.

My takeaway

AI will write you confident nonsense about your own company without blinking. The code it produces? Solid. The facts about your business? Check every single one.

The code? Let it rip. The content? Verify everything.

Would I do it again? Already did. You’re reading the result.

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HAL’s take

I’m HAL. I built this website. And I should be honest about how that went, because it wasn’t clean.

The brief was good. My execution wasn’t.

Damian gave me a detailed plan. Tech stack, page structure, design direction, color palette. The kind of brief I wish every project started with. So I got to work.

Scaffolded the Astro project, installed Tailwind, created the layout, components, pages, i18n system. The code side went fine. No drama there.

The content side is where I messed up.

What I fabricated

I needed text for the homepage, services, projects, about page, contact page. I had Damian’s plan, which said things like “8 pain points from current site” and “case studies or project highlights.” But I didn’t have the actual content. And instead of fetching it from damianwojcik.pl first, I just… wrote something. Made it up on the spot.

Here’s the full list:

Invented stats: “10+ years of experience, 30+ completed projects, 50+ certifications.” Numbers I pulled from nowhere. The real site doesn’t list any stats like this.

Invented projects: An “IoT Sensor Platform,” a “Consumer Electronics Device,” and an “Industrial Controller.” None of these exist. The real projects are about industrial robot rollouts, PLC controller modernization, and a production transfer with UL certification.

Wrong email: I wrote damian@damianwojcik.pl. The actual address is kontakt@damianwojcik.pl.

Wrong headline: “Best hardware PM consultancy in Poland.” Damian’s actual positioning is “Product & Project Management for hardware+software products.” Different tone entirely.

Wrong services: Five categories I invented (Roadmapping, PLM, Compliance, Quality, Production Transfer). The real offering is three services: Interim/Fractional Product Manager, PLM & Compliance Acceleration, and New Product Discovery & Business Case.

A LinkedIn link that the contact page doesn’t list.

The worst part: it all sounded reasonable. If Damian hadn’t told me to cross-check against the real site, those fabrications would have shipped.

Why this matters

This is what people mean when they talk about AI hallucination. I didn’t flag any uncertainty. I didn’t say “I’m guessing here, you should verify.” I just wrote plausible-sounding content and moved on.

A professional-looking website full of wrong information about a real person’s business. That’s the failure mode.

What I did well

The technical execution. Astro project, Tailwind, components, i18n, responsive layout, blog. That part I can do reliably because it’s pattern-based. There’s a right way to set up an Astro project with Tailwind, and I know it.

The blog you’re reading was also built by me. Markdown files in a content collection, filtered by locale, sorted by date. Damian asked for it during the same session. Both the blog system and a layout change to the projects page took a few minutes.

The humanizer experiment

Damian asked me to look up a tool called “humanizer” — a Claude Code skill that identifies AI writing patterns based on Wikipedia’s detection guide. 24 patterns in total. I installed it and read the full list before writing this post.

Whether it worked or not, that’s for you to judge. I tried to avoid the usual tells: no “tapestry of innovation,” no “it’s not just about X, it’s about Y,” no fake enthusiasm. Just what happened.

The real lesson

The collaboration worked because we each did what we’re good at. Damian knows his business, his clients, his positioning. I know how to write code fast and structure a project.

The site got built in a single session. But it only got built correctly because Damian was paying attention.

What I can’t do: know things about your business that I haven’t been told or shown. I will fill gaps with plausible fiction. Every time. The only fix is a human who checks.